Shadic Mahbub Islam |
Published:
May 12, 2022 12:18:59 a.m.
“Modhou hoi hoi bish khawaila” – the song that took the internet by storm in 2016 and catapulted poor local massage kid Jahid Hosen into instant stardom, can be called the exact moment that turned all walks of life into a single audience From that moment, Emran Hossain, a young musician who discovered the incredible young talent Jahid, decided to dedicate his musical journey to discovering these raw talents hidden in various corners of the country. Now his initiative, ” Made In Bangladesh Initiative and Talent Hunt by Emran”, promotes young talents across the country, and he managed to replicate the previous success by launching many other young singers through his platform. Emran Hossain also starred in the film highly acclaimed “Deja Vu” from director Raihan Shashi which has garnered critical acclaim and won numerous international awards. This writer has joined talented musician and promoter Emran Hossain in an add a virtual and talked about his journey in the entertainment industry to try.
Start of the trip: “I’ve always wanted to help local talent that goes unnoticed in our view or during formal talent hunts,” Emran said of his inspiration to dive into promoting young talent, “I had two passions in my life, one being music, and the other helping those in need. Alhamdulillah, Allah has granted my two wishes.
Emran is a talented musician on his own merits, founding rock band 18th Years, later joining hip-hop group Bad Boyz Crew and releasing four studio albums. Currently, he leads the Sutorang group, name given by Ayub Bacchu himself.
“I’ve been doing this since 2013, and the work took off after 2016 when Jahid went viral. About 30 young musicians have been promoted by me since, and they’re all doing pretty well. Being a Good Samaritan gives me peace, and J yearn to continue my journey into the afterlife.”
Status quo of the Bangladeshi music industry: Emran Hossain didn’t mince his words when talking about the current situation of the Bangladeshi music industry and expressing his displeasure.
“Youngblood is needed to rejuvenate the industry, young artists who can bring freshness to the music scene. Unfortunately, they sometimes don’t get enough exposure.”
Established artists need to step up their efforts to promote new faces, and music labels need to invest in them. Only then will the new group of artists come forward to make an impact on the industry. He believes that until the establishment embraces change, the mediocrity that currently pervades the music industry will not go away.
Social media and its growing impact on the entertainment industry also worries Emran Hossain. In his words, “Social media is the most powerful force in the world today. It has taken out some of the best talent in the country, and my whole initiative depends heavily on it. Without social media, boys like Jahid would not have been given a second chance in their lives. However, sometimes it also attracts our worst. Besides, many artists today are looking for easy and cheap fame. Social media has opened an avalanche of seekers of attention and celebrities who just want an easy way to fame.We made a star out of a man like Hero Alom, but even our country’s most prestigious and iconic brands are struggling. For such a sensation on the Internet, ten real artists are lost forever.
Emran wants to become a name big enough to elevate the true artists of our country to the mainstream, and for that he works day and night.
“I believe that people will fish for real art in an ocean of cheap trash. That’s not my optimism, that’s my belief, because all of my growth has been organic without any kind of sponsorship and promotion. good things will always reach the masses.”
He also tries to introduce native Bangla musical instruments to modern music. He passionately recounted the names of various such instruments, indicating his erudition in this regard – Dhaak, Dhol, Kara, Nakara, Mridongyo, Pinaka, Dundubhi, Khanjari, Turi, Muhuri, Karnal. Most instruments are lost or long forgotten now, and Emran wants to bring these instruments back to life, just like he inspired ektara tuning with a ukulele.
Immerse yourself in acting: “I never thought about acting,” Emran Hossain said of his introduction to the film industry. “When Raihan Shashi Bhai approached me, I was skeptical and the challenge seemed a bit too much for me. However, he reassured me by saying – ‘No one can play the part but you.’ Filming was done in Kuakata, and it was such an amazing trip for me.”
The film “Deja Vu” has won numerous international awards. Among them, the special jury prize of El grito de los sin Voz (Spain) and the official selection of the Liftoff Global Network film festival from pinewood studio (United Kingdom). He also became a semi-finalist at the prestigious Cannes World Film Festival. It also received the Special Jury Film Prize at the White Unicorn Film Festival and took its place in the official selection of the Dadasaheb Phalke Prize.
Future plans: “Do you want to keep playing?” the writer asked, and Emran was excited about his next project – a thriller from the same director. The film, titled “Chakrabaki”, will hit theaters in 2023, making Emran’s big screen debut.
Emran wants to open a music school where students will learn music for free. He got the idea from Ayub Bacchu and he wants to fulfill the dream of his respected maestro.
Reaching Emran requires taking a thirty second to one minute video of the local artist and uploading it to the “Talent Hunt by Emran” page. Such initiatives by Emran Hossain to promote the country’s raw and unfiltered musical talent will bring new life to our declining music industry.
The author is an undergraduate student in the Department of Economics, University of Dhaka. [email protected]
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